Evaluating HighLevel?
Check the seller's current plans, trial terms and included features. The merchant page is the source of truth for current pricing.
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Current plan prices
HighLevel's official pricing page currently lists Starter at $97/month, Unlimited at $297/month, and Agency Pro at $497/month. Annual prices are listed as $970, $2,970, and $4,970 respectively. A 14-day free trial is advertised for the three plans. Prices and packaging can change, so confirm the seller's current terms before purchase.Starter: a small account footprint
Starter currently includes three sub-accounts, unlimited contacts and unlimited users. That can fit a solo marketer or a small operator testing the platform, but the three-sub-account ceiling makes it a poor foundation for a serious multi-client reseller offer.Unlimited: agency scale without SaaS Mode
Unlimited currently lists unlimited sub-accounts, rebilling of phone and email without markup, and basic API access. This tier can suit a service agency managing many client accounts that does not need SaaS Mode or marked-up rebilling.Want to inspect HighLevel directly?
Compare the current plan details and feature notes against the requirements in this guide.
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Agency Pro: where the reseller model changes
Agency Pro currently adds SaaS Mode, automated sub-account creation, phone/email rebilling with markup, user/agent reporting and advanced API access. For an agency explicitly trying to sell software subscriptions under its own commercial model, this is the tier that deserves the closest evaluation.Usage costs and add-ons
HighLevel's documentation describes an Agency Wallet used for usage-based services including phone, email, AI, email validation and premium workflow features. The public pricing page also lists optional add-ons such as AI Employee plans, a branded client portal app, a white-label mobile app and others. The correct budget is therefore: base plan + expected usage + required add-ons + your own support/operations.Which plan fits which model?
Choose based on operating requirements rather than prestige. A service agency with a few clients may only need Starter. A growing agency managing many client accounts may fit Unlimited. An agency that needs SaaS Mode and automated provisioning should examine Agency Pro. If the economics only work when every optional add-on is included, model that full stack before setting your client price.Next step: validate the fit
Use your own client workflow and expected usage when you evaluate the platform. Current merchant pricing and terms can change.
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Sources & verification
Time-sensitive product facts were checked against these first-party sources on 2026-10-01.